Variety's event in Austin highlighted the LGBTQIA+ and Latinx communities in a grand manner. The elegant Coffeehouse displayed artistry deeply influenced by iconic titles. Intimate conversations with Lena Waithe and Gabriel Luna delved into the confluence of storytelling and the tech-cultural nexus. Gala evenings, gourmet brunches, and star-studded performances emerged as the festival's crowning moments.
In capturing the Austin event, our strategy was woven around these core tenets, ensuring that every piece of content radiated the essence of Variety:
Elevated Aesthetics: Reflecting Variety’s polished image, the visuals shared on social platforms had a sophisticated and curated look. We blended candid moments with professional shoots to showcase the genuine heart of the event while maintaining a refined visual appeal.
Insider Perspective: News coverages weren’t just reports; they were narrated with an insider's perspective, in line with Variety's reputation of having deep roots in the entertainment industry.
Editorial Excellence: Articles were crafted not just as event recaps but as stories. The narrative adopted was in-depth, insightful, and exclusive, ensuring readers felt they were accessing privileged information.
