3x Grammy nominee SaulPaul introduces his challenge with Be The Change. Be The Change promotes a social good and with partnering with amazing government agencies, businesses and organizations who desire to #BeTheChange. In order to make this mission happen, Change Water received a new label update to highlight Change Water's mission by preserving it's iconic look.
A new label redesign was used for the creation of the mockups for the new bottling products. Alongside capturing content and photos from the #BeTheChange challenge for social media engagement and promotional purposes.
